Building vs. optimizing
Inside every software company there are two modes.
Don’t go chasing Waterfall
Two principles that'll help you build better software, faster.
Making off-brand, on-brand
A quick example of how you can use a “brand lens” to create on-brand design from off-brand material.
“Craft at scale” is a white whale
Designers and product-folk like to think of ourselves as craftspeople. We *care* about making great software. Is it possible to do it at scale?