People who make stuff, like programmers, writers, and designers, are limited to working on one or two intellectual tasks per day. That’s it.

If you’re assigning multiple goals per day to your team members you’re either foisting unrealistic expectations onto your team or you’re confusing goals and tasks. (see above)

The extra difficult piece of this is you might hear otherwise from contributors on your own team, compounding the difficulties of figuring out when you might be able to ship what, but that’s the simple truth. One goal per day.

This is because creative thinkers have a finite amount of energy to apply to these things on a daily basis, and building things is more about thinking and abstraction rather than typing lines of code or copy.